Al Ain Football Club and Jetour UAE Extend Strategic Partnership Until 2028

Update: 15 September 2026, 12:04:29 AM

Jetour UAE, represented by its exclusive distributor Elite Group Holding, has officially renewed its strategic partnership with Al Ain Football Club. The agreement extends their collaboration, which first began in 2024, to run from April 2026 through July 2028. This move cements the automaker’s status as a key partner for one of the region’s most successful and decorated football institutions.

The agreement was formally signed during a ceremony held on September 7, 2026, in Al Ain, where leadership from both organizations gathered to finalize the upcoming phase of the relationship. Reflecting on the continued collaboration, Samer Costantine, Regional Sales Manager at Jetour, stated that the company is proud to partner with such a distinguished team. He noted that the agreement highlights a shared commitment to innovation and excellence, noting that the move aligns with Jetour’s expanding market presence in Al Ain and Abu Dhabi.

This partnership provides Jetour UAE with significant exposure to Al Ain FC’s vast and dedicated fanbase. Through a variety of match-day activations, digital platform integrations, and in-stadium branding, the automaker aims to connect directly with supporters. The collaboration is rooted in a shared brand identity, with both organizations emphasizing themes of performance, ambition, and a spirit of adventure, reflecting the high standards held by the club on the field.

A major highlight of the renewed contract is the introduction of a series of raffle draws throughout the season. Lucky fans will have the recurring opportunity to win Jetour T2 vehicles, a campaign designed to boost supporter engagement both online and offline while increasing the brand’s visibility within the stadium environment.

Elite Group Holding, headquartered in the UAE, manages an extensive portfolio that includes Jetour, SOUEAST, Zenvo, The Elite Cars, and ART Elite. By integrating automotive distribution, leasing, and retail solutions, the company continues to grow its influence across the region. Supporters looking for additional details regarding the partnership or the automotive offerings can visit the official website at elitegroupholding.com or reach out via their customer service line at 800-5-ELITE. The report also notes that the renewal was formalized at a signing ceremony held on September 7, 2026, in Al Ain, bringing together senior leadership from both organizations to mark the next phase of the partnership. The report also notes that we look forward to providing valuable experiences for the Al Ain community while showcasing our excellence in the automotive sector through a brand that shares the same spirit of ambition, performance, and adventure that defines this club.”. The report also notes that the alignment goes beyond geography.

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