High-Street Retailers Adopt Luxury Strategies to Capture Savvy Modern Shoppers

Major high-street retailers that dominated the early 2000s are reinventing their market strategies to survive intense competition from ultra-cheap online rivals and the rising influence of conscious consumerism. Brands including Gap, Marks & Spencer, and Topshop are moving away from purely trend-driven, low-cost models, instead adopting tactics typically associated with luxury fashion houses to better engage a more sophisticated customer base. This time, rather than focusing solely on trend-led affordable designs, the names familiar...