Longtime WWE executive Bruce Prichard is reportedly planning to step down from his role as the company’s Executive Director of Creative Writing and Talent following the conclusion of WrestleMania 43. Despite his planned retirement from full-time official duties, sources indicate the industry veteran intends to maintain a connection with the organization by serving in a consulting capacity. REPORT: Popular WWE Name Retiring After WrestleMania 43.
Prichard has been a fixture in professional wrestling for over five decades.
He first joined WWE in 1987, initially serving as an announcer before gaining prominence as the character Brother Love starting in 1988. His tenure with the company has seen multiple cycles of departure and return; he was released in 1991 following personal challenges, rehired a year later, and later released again in 2008. During his time away, he contributed to organizations including TNA Wrestling and MLW before making a permanent return to the Stamford-based promotion in 2018. He officially rejoined the creative team in 2019. Over a decade and a half later in 2008, Bruce Prichard was released from World Wrestling Entertainment one more time. Get all the hottest wrestling news FIRST by clicking here.
Beyond his retirement plans, Prichard is currently addressing health concerns. During a recent episode of the 83 Weeks podcast, co-host Conrad Thompson noted that Prichard is scheduled for neck surgery. The injury stems from a 1991 incident involving an attack by The Ultimate Warrior, though Prichard reportedly only recently became aware of the severity of the damage. While he has not publicly addressed the procedure, he is currently participating in required physical therapy and rehabilitation exercises in preparation for the operation. Co-host Conrad Thompson answered a question from a fan about the whereabouts of Brue Prichard, during the recent episode of 83 Weeks with Eric Bischoff. He added that Prichard broke his neck when The Ultimate Warrior attacked him in 1991. The veteran is reportedly preparing for the upcoming procedure and undergoing mandatory rehab and physical therapy before going under the knife.
